Professional Experience

Spearheaded the technical product development and market positioning of Eventful Wedding Pages, a serverless RSVP and website template builder for modern wedding couples.

• Designed and developed the frontend using semantic HTML5, CSS Grid layouts, and performant vanilla JavaScript.
• Created relational PostgreSQL database structures and authentication logic inside Supabase.
• Integrated the Resend API transactional email pipelines to automate invitations and guest confirmation notifications.
• Leveraged modern AI development environments (Claude Code and Cursor) to construct testing suites and optimize page speeds.

Managed operations and digital growth campaigns for 5 separate food and beverage brands. Led cross-functional branding strategies and social content schedules.

• Betty's Ilonggo Table Launch: Scaled their Facebook page from 0 to over 13,000 followers within 7 months with content strategy, community engagement, paid media ads, local influencer outreach, and social media content including short-form reels.
• Coordinated Meta Ad budgets to amplify local brand reach, maintaining high ROI.
• Helped secure over 2,700 customer reviews on Google Maps with an average rating of 4.9★, turning the business into a local authority.
• Managed daily administrative tasks, influencer contracts, schedule layouts, and vendor communications.

Directed the overall brand strategy, online communication channels, and local store marketing initiatives for a retail corporate group managing 7 separate brands simultaneously.

• Developed and executed comprehensive content marketing strategies for a total of 7 food and beverage brands, translating client brand visions into structured calendars (e.g. Stella, Dois).
• Coordinated seamlessly with clients to align on brand messaging while delivering precise, actionable creative briefs to designers to ensure narrative consistency.
• Managed multi-platform scheduling, proactive community engagement, and in-depth performance analytics utilizing key metrics to dynamically adjust strategies.
• Awarded The Saul Award for demonstrating the highest professional potential among company Tillers, selected for exemplifying strict core values, hard work, and dedication.

Built, launched, and operated a highly successful, independent e-commerce brand selling organic hair growers nationwide, scaling total revenue into millions of pesos through social media marketing and Meta Ads.

• Scaled Meta Ads and organic campaigns to generate millions of pesos in revenue on a low overall budget spend of 200,000+ PHP (~4,000 USD).
• Created and distributed paid media ads-optimized visual assets, high-converting copywriting, and cross-channel content strategies across Facebook and Instagram to scale brand visibility.
• Pivoted operations and wound down the venture in response to major iOS privacy updates that restricted target interest optimizations in the sensitive hair care category.